By Mike Wilkinson, CP&MO, Akixi
For us rain-soaked Brits, the attraction of heading to sunny Florida for a few days was too good an opportunity to miss. Vitamin D absorption aside, Enterprise Connect 2024 brought light to a host of new products and initiatives from the market. An emphasis on AI and CX was particularly noticeable, and equally exciting.
Interest in the Akixi portfolio of CRM Integration and Analytics for Microsoft Teams has been high for several months, making Enterprise Connect a fertile ground to agree new private previews with service providers based in the North America.
Our service provider focus, particularly the automation of provisioning on a large scale, was well received. This is crucial for service providers when servicing a large, diverse range of business customers.
The Microsoft booth was a must for me, both on a personal and professional level.
Meeting up with former colleagues is always great, and it was particularly interesting to speak with the the Microsoft team working on Azure communications Gateway.
An added bonus was chatting to the Teams Phone Mobile (TPM) product lead, Vandana Thomas.
I’m really looking forward to having TPM on my O2 service in the UK when it arrives, especially if it is tightly integrated with Apple Car Play! That would be a killer use case for me.
The big three is all anybody in the industry is talking about these days.
Depending on their size, service providers are looking to carry a portfolio of all three communication / collaboration services. But, with the pressure on call minutes, the need to add value has become a priority with at least three or more capabilities wrapped tightly around the supplied PSTN connectivity.
Three important areas service providers look to add value with are:
Another theme was hybrid integration between either legacy estate and the UCaaS or inter-UCaaS hybrid services. Akixi is already focused on a number of hybrid use cases; focusing mainly on a mixed Cisco/Microsoft estate. I suspect this will be a very fertile area of the market in the coming months.
As we expected, the show was dominated by announcements around CX and AI. Microsoft profiling Teams Queues – a limited engagement solution (or, dare I say it, a lite contact center), was topic of conversation for a lot of people.
Arriving in Mid-2024, the solution allows users, who have the Teams premium license, to log in/out of call queues and handle relatively simple customer engagements over the phone. It will be interesting to see how the large, certified contact center community, react to this announcement. Especially those who have used the extend and power models. I would expect they will point to the fact that this functionality is tied to a Teams premium license, which pushes the cost to deploy with PSTN connectivity to well over £20 per user, per month.
Akixi can easily integrate with Teams Queues, providing highly accurate call analytics and reports that deliver the key information a business will require from its Teams phone system. Our experience in providing reporting for thousands of businesses using UCaaS based engagement platforms will provide service providers another key differentiator when adding value to their Teams Direct Routing or Operator Connect services.
Now back in rainy England, with vitamin D topped up, another Enterprise Connect behind us we focus on the matter in hand of rolling out the Akixi Teams business. Learn more about our Microsoft Teams offering below.